• Increased mixed use development on brownfield sites, with commercial developers and construction companies becoming more prominent.
• Lower levels of en suite and cloakroom installations in 2006, due to the higher proportion of apartments, smaller average dwelling size and lower average number of bedrooms per home.
• Overall market value has been supported by the installation of higher quality products.
• Growth of mixer brassware, e.g. taps and showers, as high-pressure heating systems are now commonly installed in new build homes.

Key areas of coverage include:

HOUSEBUILDING MARKET

• New housing completions - Overall figures and trends with forecasts of future developments. Analysis of the change in the mix of housebuilding completions by type of dwelling (houses/flats).
• Key influences on the housebuilding market - Sustainable Communities Plan, Barker Review of Housing Supply, Planning System and Affordable Housing.
• Other influences - House moving market, Stock of existing dwellings and Household tenure.

HOUSEBUILDERS

• Overview of the overall market, with recent mergers and acquisitions. Market shares of the main housebuilders.
• Review of major national housebuilders - Market positioning, turnover, volume of completions, average selling prices, percentage of completions on brownfield sites, involvement in the affordable housing sector.
• Review of regional and local housebuilders - Market positioning, regional coverage, turnover.
• Role of key influencers in technical specification of bathroom products - housebuilder, sub-contractor, local authority/housing association, house-buyer etc.
• Role of key influencer in choosing the brand of bathroom product - housebuilder, sub-contractor, local authority/housing association, house-buyer etc.
• Responsibility for the purchase & installation of bathroom products - role of subcontractors & housebuilders.
• Source of supply - Builders Merchants, direct from Manufacturers, Distributors, Bathroom Specialist etc.
• Influencing criteria for housebuilders when choosing a manufacturer.

HOUSEBUILDING MARKET

• New housing starts and completions - trends since 1990, review of market volatility in recent years, forecast, analysis by region.
• Analysis by sector - private sector, Local Authority, Housing Associations, changing market mix, factors influencing the market, future trends, value of housebuilding output by sector.
• Market structure - stock of buildings in UK, ownership structure, average household number, housing stock by age of dwelling, etc.

BATHROOM AND SHOWER PRODUCTS MARKET IN NEW HOMES

• Overall market size and trends. Key factors influencing the market. Overall mix of sales by product sector.
• Overview of the performance of the main product sectors by area of application, e.g. main bathroom, en suite and cloakroom.
• Market size by volume and value and product trends within main bathrooms, en suites and cloakrooms.

DATABASE

• Key influencers in technical specification of bathroom products - housebuilder, sub-contractor, local authority/housing association, house-buyer etc.
• Key influencer in choosing the brand of bathroom product - housebuilder, sub-contractor, local authority/housing association, house-buyer etc.
• Responsibility for the purchase & installation of bathroom products - role of subcontractors & housebuilders.
• Source of supply - Builders Merchants, direct from Manufacturers, Distributors, Bathroom Specialist etc.
• This 90+ page report provides a comprehensive review of developments in bathroom products, within the new housing sector.

INTRODUCTION

SUMMARY AND FUTURE PROSPECTS

• CURRENT MARKET STATUS
• FUTURE PROSPECTS

ECONOMIC ENVIRONMENT

• GDP
• INFLATION & INTEREST RATES
• UNEMPLOYMENT
• HOUSEHOLD CONSUMPTION
• CONCLUSIONS

NEW HOUSING MARKET

• DEFINITION
• KEY INFLUENCES ON THE HOUSEBUILDING MARKET
• HOUSING COMPLETIONS
      - Overall Figures
      - Mix of Housebuilding Completions
• HOUSE PRICES
• HOUSE-MOVING MARKET
• HOUSING STOCK
      - Overall Housing Stock
      - Dwelling Stock by Age
• HOUSEHOLD TENURE

HOUSEBUILDERS

• DEFINITIONS
      - National Housebuilders
      - Larger Regional Housebuilders
      - Smaller Regional and Local Housebuilders
      - Other Developers
• OVERALL MARKET
• HOUSEBUILDERS MARKET SHARE
• NATIONAL HOUSEBUILDERS COMPANY PROFILES
      - Key Company Indicators
• REGIONAL & LOCAL HOUSE BUILDERS

OVERALL BATHROOM AND SHOWER PRODUCTS MARKET

• OVERALL BATHROOM MARKET VALUE
• PRODUCT MIX
• PRODUCT TRENDS
      - Baths
      - Sanitaryware
      - Shower Controls
      - Shower Enclosures
      - Brassware

BATHROOM AND SHOWER PRODUCTS - HOUSEBUILDING

• KEY MARKET INFLUENCES
      - Overall Housing Trends
      - Bathroom Pods (Volumetric Prefabrication Modules)
• OVERALL MARKET SIZE AND PRODUCT MIX
      - Market in Volume
      - Market by Value
      - Product Mix
• MARKET TRENDS BY AREA OF APPLICATION
      - Overview
      - Main Bathroom
      - En suite Bathrooms
      - Cloakrooms

BUYING AND SPECIFICATION PROCESS FOR BATHROOM AND SHOWER PRODUCTS IN NEW BUILD

• OVERVIEW OF BUYING AND SPECIFICATION
• SPECIFICATION OF BATHROOM PRODUCTS
      - Technical Specification
      - Brand Specification
      - Purchasing
• FACTORS INFLUENCING CHOICE

CHART 1 OUSEBUILDING COMPLETIONS 2001-2010 (‘000 DWELLINGS)
CHART 2 INTEREST RATES AND INFLATION (CPI) FROM 1990-2009
CHART 3 PDI & SAVINGS RATIO AT CURRENT PRICES 1990-2009
TABLE 4 HOUSE BUILDING COMPLETIONS 2001-2010 – UNITED KINGDOM (‘000 DWELLINGS)
CHART 5 HOUSEBUILDING COMPLETIONS BY TYPE OF DWELLING % GB 2001-2007
CHART 6 AVERAGE PRICE OF NEW DWELLINGS 2001-2007 (£000)
TABLE 7 NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND AND WALES 2001-2006 (‘000)
TABLE 8 STOCK OF DWELLINGS IN UK 1971-2006 (‘000)
CHART 9 MIX OF STOCK OF DWELLINGS BY AGE 2006 – ENGLAND
TABLE 10 HOUSEHOLD TENURE DISTRIBUTION IN THE UK 2001-2006
CHART 11 UK BATHROOM AND SHOWERS MARKET 2001-2010 BY VALUE £ MILLION MSP
CHART 12 MARKET MIX OF BATHROOM AND SHOWER PRODUCTS 2006 BY VALUE
CHART 13 KEY PRODUCT SHARE CHANGE 2001-2010 % BY VALUE
TABLE 14 UK BATHS MARKET 2001-2009
TABLE 15 UK SANITARYWARE MARKET 2001-2009
TABLE 16 UK SHOWER CONTROLS MARKET 2001-2009
TABLE 17 UK SHOWER ENCLOSURES MARKET 2001-2009
TABLE 18 UK BRASSWARE MARKET 2001-2009
CHART 19 VOLUME OF NEW BUILD BATHROOM INSTALLATIONS BY TYPE 2006 (‘000)
CHART 20 PERCENTAGE OF NEW HOMES INCLUDING EN SUITES 1996-2006 (%)
CHART 21 TOTAL MARKET FOR NEW BUILD BATHROOMS IN 2004 AND 2006 BY SECTOR VALUE (£ MILLION MSP AND % CONTRIBUTION TO NEW BUILD VALUE)
CHART 22 TOTAL MARKET FOR NEW BUILD BATHROOM AND SHOWER PRODUCTS 2006 BY VALUE (%)
TABLE 23 TOTAL MARKET FOR BATHROOM AND SHOWER PRODUCTS IN NEW BUILD HOMES 2006 BY VALUE (£ MILLION MSP) AND VOLUME (‘000)
CHART 24 NEW BUILD MAIN BATHROOM MARKET BY VOLUME AND VALUE BY PRODUCT IN 2006
CHART 25 MIX OF BATHROOM PRODUCTS USED IN NEW BUILD MAIN BATHROOMS IN 2006 BY VALUE (%)
TABLE 26 PRODUCT MIX OF SHOWERS IN THE MAIN BATHROOM OF NEW BUILD PROPERTIES IN 2006 BY VOLUME AND VALUE
CHART 27 NEW BUILD EN SUITE BATHROOM MARKET BY VOLUME AND VALUE AND PRODUCT SECTOR 2006
CHART 28 MIX OF PRODUCTS USED IN EN SUITE BATHROOMS IN 2006 BY VALUE (%)
TABLE 29 PRODUCT MIX OF SHOWERS IN EN SUITE BATHROOMS OF NEW BUILD PROPERTIES IN 2006 BY VOLUME AND VALUE
TABLE 30 PRODUCTS USED IN NEW BUILD DOWNSTAIRS CLOAKROOMS IN 2006 BY VOLUME AND VALUE

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