Wood Flooring in the USA -- AKTRIN, wood market research

WOOD FLOORING IN THE USA

Order #: W1233_2006TX; US$ 2500.00
Published by SBI, Nov 2006; 118 Pages

Wood Flooring in the U.S., a new report from SBI, provides an in-depth analysis of the market for wood flooring in the U.S. and includes market projections for 2006 through 2010. It also provides insights into the demographic profiles of consumers who installed wood flooring, the marketing initiatives undertaken by leading wood floor marketers, and factors and trends that will fuel future growth.

Increasing demand from both the residential and non-residential construction market has resulted in growth for the wood flooring market. The increased demand comes from various factors, including greater disposable incomes and more spending ability thanks to rising home values and the resulting rise in homeowner equity.. As a result, the U.S. wood flooring market stood at $2.1 billion in 2005, up 2% over the previous year. A decline in the popularity of more standard wood types such as oak is giving way to the increased popularity of other less traditional woods such as maple, cherry, and pecan. Other trends influencing the market included an increase in demand for rustic, wider planks, exotic woods, distressed wood floors, and even less conventional bamboo flooring.

The report addresses the following segments:

The Market (including market size and composition, and projected market growth)
Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
End-Users
The Products

What You’ll Get in this Report

Wood Flooring in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Wood Flooring in the U.S. offers.

Companies profiled in the report include:

Mannington Mills, Inc., Columbia Forest Products, Award Hardwood Floors, Armstrong World Industries, Inc., Boen Hardwood Flooring, Inc., Floorco International, Tarkett Aktiengesellschaft, Kahrs International, Inc., Anderson Donates Floors, Mohawk Industries, Inc., Shaw Industries, Inc., Forbo International SA, Mullican Flooring

View the reports Scope & Methodology

TABLE OF CONTENTS

Chapter 1 Executive Summary

Scope of the Report
Methodology
The Market
- Figure 1-1 U.S. Wood Flooring Market, 2001-2005 (E) (in billion $)
- Category Overview
- Table 1-1 U.S. Shipment of Wood Flooring by Category, 2001-2005 (E) (in million $)
- Figure 1-2 Share of U.S. Shipment of Wood Flooring by Category, 2005 (E) (%)
- Imports
- Maple Wood Flooring
- Birch and Beech Wood Flooring
- Exports
Market Drivers
- Growth in GDP
- U.S. Construction Industry Demand
- Rise in Remodeling
- Increased Disposable Income
- Exotic and Rustic Woods Drive the Market
- Do-It-Yourselfers on the Rise
- Product Trends
- Rustic, Distressed and Exotic Styles
- Environment Friendly Products
- Hardwood Flooring Products for Do-It-Yourself Consumers
- Market Projections
Marketing Dynamics
- Recent Marketing Initiatives
- Columbia Flooring and Laura Ashley Mannington Mills Recognition Due
- Shaw Rolls Out Interesting Print Ads
- Kahrs Group Starts In-House Magazine
- Pergo’s Experience Tour
- Trade Shows
- Surfaces
- International Builders Show
- New Product Introductions
- Mannington Mills
- Columbia Forest Products
- Armstrong World Industry
- Mullican Flooring
- Tarkett Floors
- Mercier Wood Flooring
A Look At The Consumer Market
- Wood Flooring Promises Growth
- Wood Flooring Demographics
- Higher Income Groups and Families Choose Wood
- Spending On Wood Flooring Increases
- Middle-aged, Affluent, Families, and Homemakers Invest More in Wood

Chapter 2 The Market

Scope of the Report
Methodology
Product Definitions
Solid Wood Flooring
Engineered Wood Flooring
Parquet Flooring
Unfinished Wood Flooring
Prefinished Wood Flooring
Wood Species
Market Overview
- Figure 2-1 U.S. Wood Flooring Market, 2001-2005 (E) (in billion $)
- Table 2-1 U.S. Market for Wood Flooring by Shipment and Import-Export Values, 2001-2005 (E) (in million $)
- Category Overview
- Table 2-2 U.S. Shipment of Wood Flooring by Category, 2001-2005 (E) (in million $)-
- Figure 2-2 Share of U.S. Shipment of Wood Flooring by Category, 2005 (E) (%)
- Oak Flooring Witnesses Decline
- Figure 2-3 U.S. Shipment of Oak Flooring, 2001-2005 (E) (in million $)
- Hardwood Flooring, Other Than Oak Becomes Popular
- Figure 2-4 U.S. Shipment of Hardwood Flooring, Other than Oak, 2001-2005 (E) (in million $)
- Non-specific Hardwood Flooring
- Figure 2-5 U.S. Shipment of Hardwood Flooring nsk, 2001-2005 (E) (in million $)
- Imports
- Figure 2-6 U.S. Imports of Wood Flooring, 2001-2005 (in million $)
- Maple Wood Flooring
- Birch and Beech Wood Flooring
- Table 2-3 U.S. Import of Maple Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries, 2001-2005 (in thousand $)
- Table 2-4 U.S. Import of Maple Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries, (in thousand units of quantity)
- Table 2-5 Prices Per Unit of U.S. Imports of Maple Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 5 Countries, 2001- 2005 (in $/units)
- Table 2-6 U.S. Import of Birch and Beech Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries, 2001-2005 (in thousand $)
- Table 2-7 U.S. Import of Birch and Beech Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 15 Countries, 2001-2005 (in actual units of quantity)
- Table 2-8 Prices Per Unit of U.S. Imports of Birch and Beech Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) by Top 5 Countries, 2001-2005 (in $/units)
- Table 2-9 U.S. Import of Wood Flooring (Other) (Including Strips and Friezes for Parquet Flooring, Not Assembled, Non Coniferous) by Top 15 Countries, 2001-2005 (in thousand $)
- Table 2-10 U.S. Import of Wood Flooring (Other) (Including Strips and Friezes for Parquet Flooring, Not Assembled, Non Coniferous) by Top 15 Countries, 2001-2005 (in thousand units of quantity)
- Table 2-11 Prices Per Unit of U.S. Imports of Wood Flooring (Other) (Including Strips and Friezes for Parquet Flooring, Not Assembled, Non Coniferous) by Top 5 Countries 2001-2005 (in $/units)
- Exports
- Figure 2-7 U.S. Exports of Wood Flooring, 2001-2005 (E) (in million $)
- Table 2-12 U.S. Export of Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) Non Coniferous, by Top 15 Countries, 2001-2005 (in thousand $)
- Table 2-13 U.S. Export of Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) Non Coniferous, by Top 15 Countries, 2001-2005 (in thousand units)
- Table 2-14 Prices Per Unit of U.S. Exports of Wood Flooring (Including Strips and Friezes for Parquet Flooring, Not Assembled) Non Coniferous, by Top 5 Countries, 2001-2005 (in $/units)
- Market Drivers
- Growth In GDP
- Figure 2-8 U.S. Quarterly GDP Trend, 2001-2005 (in billion $)
- Demand From The U.S. Construction Industry
- Table 2-15 Annual Value of Construction in the U.S., 2004-2005 (in million $)
- Rise in Remodeling Industry
- Increased Disposable Incomes
- Table 2-16 U.S. Population’s Personal Income and Its Disposition, 2004-2005
- Non-Residential Markets
- Exotic and Rustic Woods Drive Market
- Do-It-Yourselfers on the Rise
Market Projections
- Figure 2-9 Projected U.S. Market for Wood Flooring, 2006-2010 (in billion $)
- Table 2-18 Projected U.S. Market for Wood Flooring by Category, 2006-2010 (in million $)

Chapter 3 Company Profiles

Mannington Mills, Inc.
- Company Overview
- Product Portfolio
- New Product Introductions
- Table 3-1 Selected Product Portfolio of Mannington Mills, Inc. by Types of Floors: Rustics
- Table 3-2 Selected Product Portfolio of Mannington Mills, Inc. by Types of Floors: Exotics
- Table 3-3 Selected Product Portfolio of Mannington Mills, Inc. by Types of Floors: Classics
Columbia Forest Products, Inc.
- Company Overview
- Product Portfolio
- Figure 3-1 Net Sales of Columbia Forest Products, 2000-2004 (in million $)
- Table 3-4 Selected Product Portfolio of Columbia Forest Products - Solid Hardwood Flooring
- Table 3-5 Selected Product Portfolio of Columbia Forest Product - Engineered Hardwood Flooring
- New Product Introductions
- Mergers and Acquisitions
Award Hardwood Floors
- Company Overview
- Table 3-6 Selected Product Portfolio of Award Hardwood Floors
Boen Hardwood Flooring, Inc.
- Company Overview
- Table 3-7 Selected Product Portfolio of Boen Hardwood Floors by Type
- Table 3-8 Selected Product Portfolio of Boen Hardwood Floors by Appearance
Armstrong World Industries, Inc.
- Company Overview
- Figure 3-2 Overall Sales of Armstrong World Industries, Inc., 2001-2005
- (in billion $)
- Armstrong Targets Hispanics
- Table 3-9 Selected Product Portfolio of Armstrong World Industries, Inc. - Residential
- Table 3-10 Selected Product Portfolio of Armstrong World Industries, Inc. - Commercial
Floorco International (North America), Inc.
- Company Overview
- Table 3-11 Selected Product Portfolio of Floorco International by Colors
Tarkett Aktiengesellschaft
- Company Overview
- Figure 3-3 Revenue of Tarkett, Inc., 2000-2004 (in billion $)
- Table 3-12 Selected Product Portfolio of Tarkett, Inc. by Types of Flooring: Engineered Multi-Ply
- Table 3-13 Selected Product Portfolio of Tarkett, Inc. by Types of Flooring: Solid
- Table 3-14 Selected Product Portfolio of Tarkett, Inc. by Types of Flooring: Plank
- Tarkett - The Pioneer of Long-Strip Flooring
Kahrs International, Inc.
- Company Overview
- Table 3-15 Selected Product Portfolio of Kahrs International
Anderson Hardwood Floors
- Company Overview
- Table 3-16 Selected Product Line of Anderson Hardwood Floors by Brand: Anderson
- Table 3-17 Selected Product Line of Anderson Hardwood Floors by Brand: Appalachian
- Table 3-18 Selected Product Line of Anderson Hardwood Floors by Brand: Biltmore Estate
- Table 3-19 Selected Product Line of Anderson Hardwood floors by Brand: Anderson Pacific Collections
- Image Builder Design Center
- Anderson Donates Floors
Mohawk Industries, Inc.
- Company Overview
- Performance
- Figure 3-4 Revenue of Mohawk Industries, 2001-2005 (in billion $)
- Table 3-20 Selected Product Portfolio of Mohawk Industries, Inc.
- Recent Marketing Initiatives
Shaw Industries, Inc.
- Company Overview
- Figure 3-5 Revenue of Shaw Industries, 2000-2004 (in billion $)
- Table 3-21 Selected Product Portfolio of Shaw Industries, Inc.
- Recent Marketing Activity
Forbo International SA
- Company Overview
- Figure 3-6 Net Sales of Forbo International SA, 2001-2005 (in billion $)
- Table 3-22 Selected Product Portfolio of Forbo International SA by Wood
Mullican Flooring
- Company Overview
- Table 3-23 Selected Product Portfolio of Mullican Flooring: Solid Prefinished Wood
- Table 3-24 Selected Product Portfolio of Mullican Flooring: Solid Unfinished Wood
- Table 3-25 Product Portfolio of Mullican Flooring: Engineered Prefinished
- Introductions at Surfaces 2006

Chapter 4 Trends & Marketing Dynamics

Wood Flooring Gaining Popularity
Industry Trends
Increase in GDP Boosts Construction
Growth in the Remodeling Market
Rising Construction Industry Demand
Product Trends
Rustic Wood Still Popular
Marketers Promote Exotic Wood
Consumers Look For Variety
Distressed Floors Ride the Trend Toward Period Looks
Pre-finished Floors
Color Trends
Environment-Friendly Products
Grass Replacing Woods
Bigger is Better
Hardwood Flooring Products for DIY Consumers
Other Species of Wood Take Away Oak’s Share
Mergers and Acquisitions
Armstrong Acquires New Companies
Columbia Flooring Acquires Plant in Malaysia
New Product Introductions
Mannington Mills
Columbia Forest Products
Armstrong World Industry
Mullican Flooring
Tarkett Floors - The Pioneer in Long Slats
Mercier Wood Flooring Rolls Out New Products · Marketing Dynamics
Columbia Flooring Ties and Laura Ashley
Mannington Mills Wins Advertising Award
Mannington Scores with Floor Score
Major Marketers Target Hispanics
Pergo’s Experience Tour
Trade Shows
Surfaces
International Builders Show
E-Tailing Wood Floors — Innovative and Interactive Websites
Idea File — Armstrong World Industries, Inc.
Virtual Decorator — Mannington Mills
Interactive Showroom — Award Hardwood Floors
DreamVision - Mohawk Industries

Chapter 5 Consumers and End Users

Simmons Survey
Wood Flooring Promises Growth
Figure 5-1 Percentage of U.S. Consumers Who Installed Different Types of Flooring, 2003-2005 (%)
Wood Flooring Demographics
Figure 5-2 Percentage of U.S. Consumers Who Bought Wood Flooring, 2003-2005 (%)
Higher Income Groups Choose Wood Flooring
Families with Children Install Wood Flooring
Table 5-1 Demographics of Consumers Who Bought Wood Flooring in the Last 12 Months, 2005
Spending On Wood Flooring Increases
Figure 5-3 Percentage of U.S. Consumers Who Spent $1,000 or More on Wood Flooring, 2003-2005 (%)
Figure 5-4 Percentage of U.S. Consumers Who Spent Less Than $1,000 on Wood Flooring, 2003-2005 (%)
Table 5-2 Demographic Profile of Consumers by Expenditure on Wood Flooring, 2005
Consumer Attitudes
Figure 5-5 Percentage of U.S. Consumers Who Installed Wood Flooring Themselves/Other Members of Family, 2003-2005 (%)
Figure 5-6 Percentage of U.S. Consumers Who Installed Wood Flooring Using Outside Service/Other, 2003-2005 (%)
Younger Consumers DIY
Middle-Aged, Older Consumers Avail Professional Help
Table 5-3 Demographic Comparison of Consumers Who Installed Wood Flooring Themselves/Availed Other Services, 2005
Remodeling Market
High-End Consumers Remodel More
Table 5-4 Demographic Profile of Consumers Who Remodeled their Homes in the Last 12 Months, 2005
Family Rooms Receive All the Attention
Table 5-5 Demographics of Consumers who Remodeled Family Room/Den,
2005
Middle-aged Consumers, Large Families Are the DIY Kind
Table 5-6 Demographics of Consumers Who Did the Remodeling Work Themselves/Got it Done By Other Family Members, 2005
High Income Consumers Prefer Outside Services For Remodeling
Table 5-7 Demographics of Consumers Who Got Professional Help for Remodeling, 2005
Larger Families Plan for Remodeling
Table 5-8 Demographic Profile of Consumers Who Plan to Remodel Their Homes in the Next 12 Months, 2005

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