WINDOW TREATMENTS AND WALL COVERINGS

Order #: W1200_2004TX; US$ 2995.00
Published by Catlina, January 2004
204 Pages; 94 Exhibits

Report sections cover the U.S. market for window shades, blinds, and drapery hardware; curtains and draperies; and wallcoverings. Each section is further segmented by product line. The section on window shades and blinds provides data on plastic, cloth and other shades; aluminum and other Venetian blinds; and wood and other blinds. The section on curtains and draperies provides data on stock knit and woven curtains and draperies, as well as custom products. Data is also provided for cotton, synthetic fiber, and other textile materials. Wallcovering market sectors include paper, plastic, and fabric-type product lines.

Import data is included to evaluate the growing importance of foreign-sourced window treatments and wallcoverings. Import data is provided for a wide range of product lines and materials on a dollar and volume basis. Import data is also provided for major countries of origin.

In addition, the report examined the cost, structure, and profitability of U.S. window treatment and wallcoverings plants. Data trends are compiled for material, labor, and capital inputs. As part of this analysis, 26 leading North American manufactures and marketers are profiled, and company window treatment and wallcoverings sales are compiled. This information is used to calculate market shares of the leading suppliers. Company profiles cover product lines, manufacturing and distribution, capital investments, acquisitions, and new products. Executives are urged to review the growth - and profit-oriented strategies of leading North American and foreign-based manufacturers and compare their company’s own performance to the industry averages.

SUMMARY OF MAJOR FINDINGS

U.S.demand for window treatments strengthened between 2001 and 2003 as declining interest rates stimulated demand for new home construction and existing home resales. Demand increased the sharpest for cloth and plastic shades, wood blinds, curtains and draperies, and drapery hardware. The gains in the window treatment market have been led by a surge in the availability of low-cost imported products. This put downward pressure on prices and resulted in the acceleration of plant consolidation among U.S. manufacturers. Consolidation, however, has led to rising plant profit margins as smaller, inefficient plants closed. The wallcoverings market, on the other hand, continues to weaken due to changes in consumer tastes.

Purchases are provided for household, commercial, government, and original equipment markets. Household spending is analyzed for window shades and blinds and for curtains and draperies. Spending is also analyzed by household income, age of household head, household size, and region. A separate section provides data on retail window treatment sales by type of outlet. Sales data is evaluated for mass merchants, window treatment stores, other home furnishing stores, department stores, warehouse clubs, paint and wallpaper stores, direct marketers, and other retail channels. In addition, revenues and operating ratios for paper hanging and wallcovering contractors are analyzed as well.

End-use market trends are correlated with U.S. housing demand, nonresidential construction spending, mortgage interest rates, and other economic indicators to uncover the factors affecting demand, and provide insights into the direction of domestic demand in 2004 and beyond.

This comprehensive database covers U.S. shipments, imports and exports, residential and nonresidential markets, retail sales channels, factors affecting domestic demand and distribution, the cost structure of U.S. plants, the competitive environment, and the Canadian market. In addition, major North American manufacturers and marketers are profiled in order to uncover competitor strategies.

U.S. market sales are calculated from U.S. Department of Commerce statistics by collecting data on domestic plant shipments, subtracting exports, and adding imports (Section 1). Market sales are calculated for window shades, blinds, and drapery hardware; curtains and draperies, and wallcoverings. Market sales are provided in current and real dollars. Section and report findings are summarized in our Executive Summary in order for readers to quickly review the present and future health of these markets and assess whether their company’s performance is in line with industry trends.

Sections 2, 3, and 4 further segment the industry’s product categories. Section 2 provides data on plastic, cloth and other window shades and blinds; aluminum and other venetian blinds; and drapery hardware. Section 3 provides data on stock knit and woven curtains and draperies, as well as custom products. Data is also provided on curtains and draperies of cotton, synthetic fiber, and other textile materials. Section 4 provides data on paper, plastic, and fabric-type wallcoverings.

Each section evaluates U.S. shipments, imports, and price trends. Shipments are for all domestic manufacturers, whether plants are owned by U.S.- or foreign-based companies, and whether or not plants specialize (50% or more of total facility revenues) in window treatments and wallcoverings. Import statistics are derived from U.S. Customs records. Import data is provided by product and by major country of origin. Price trends are analyzed from the Bureau of Labor Statistics’ Producer Price Index. End-use markets and consumer demographics are investigated in Section 5. Window treatment purchases are provided for household, commercial, government, and original equipment manufacturer markets. The data is based on U.S. Department of Commerce surveys. Section 4 also analyzes household spending on window shades and blinds and curtains and draperies. Spending is also analyzed by household income, age of household head, household size, and region. U.S. revenues and operating ratios for paper hanging and wallcovering contract work are analyzed as well. This section also includes window coverings price trends at the retail level.

Section 6 provides data on retail window treatment and walllcovering sales by type of outlet. U.S. Department of Commerce survey data is analyzed for sales through mass merchants, window treatment stores, other home furnishings stores, department stores, warehouse clubs, paint and wallpaper stores, direct marketers, and other channels. In addition, the number and sales of window treatment stores by region and state are provided.

The factors driving domestic demand are investigated by analyzing U.S. construction activity and spending on remodeling (Section 7). Residential housing statistics include data on new housing completions, existing home resales, and mobile home placements. Housing starts and residential building permits track current trends in new residential construction markets. The characteristics of newly completed U.S. housing units are also provided. Total homeowner remodeling and repair spending are analyzed as well. In addition, data are provided on household demographics and economic trends.

A separate section analyzes export shipments and foreign sales opportunities (Section 8). Data is provided by industry sector and product line and by major country of destination.

Data is supplied on the cost structure and profitability of U.S. plants specializing (50% or more of total plant revenues) in the manufacture and sale of window shades, blinds, and drapery hardware; curtains and draperies, and wallcoverings (Section 9). U.S. Department of Commerce survey data covering these plants are supplemented with individual company profiles and sales data in order to provide growth- and profit-oriented strategies and company market shares (Section 11). Annual reports, trade journals, and other databases were searched.

The Canadian market situation is evaluated from Statistics Canada data (Section 10). Data trends include plant shipments, exports, imports, and the facility cost structure. Action-oriented executives are urged to use this comprehensive statistical database and the competitor information to develop new products, penetrate end-use markets, target key demographic markets, expand foreign market sales, and initiate profitable operating strategies. Executives are urged to compute their own company’s market share and compare their company’s operating ratios to the industry averages as part of this process.

TABLE OF CONTENTS (Condensed) To View the Complete Table of Contents Click Here SECTIONS AND SUBJECT MATTER 1. U.S. WINDOW TREATMENT AND WALLCOVERING MARKET TRENDS (1982-2008) Current and real dollar market sales for: Window shades and blinds Stock knit curtains and draperies Stock woven curtains and draperies Custom curtains and draperies Drapery hardware Wallcoverings 2. WINDOW SHADE/BLIND/DRAPERY HARDWARE SUPPLY AND PRICES (1982-2008) Plastic window shades Cloth and other nonplastic window shades Aluminum Venetian blinds Other Venetian blinds Wood and other blinds Window shade accessories/rollers Venetian blind parts/components Curtain and drapery rods/poles Imports by country of origin 3. CURTAIN AND DRAPERY SUPPLY AND PRICES (1982-2008) Knit curtains and draperies Woven curtains Woven draperies Custom drapes and curtains Imports by major country of origin Cotton Rayon and/or acetate Other manmade fibers Other materials 4. WALLCOVERINGS SUPPLY AND PRICES (1982-2008) Paper and paper coated Woven and nonwoven coated fabrics Other wallcoverings Imports by major country of origin 5. END-USE MARKETS AND CONSUMER DEMOGRAPHICS (1982-2003) Consumer Commercial Government Recreation vehicles Exports by product by material by major country of destination Household spending by income, age, size of family, and region Wallcovering contractors Consumer price trends 6. RETAIL DISTRIBUTION CHANNELS (1982-2008) Mass merchandisers Window treatment stores Other home furnishings stores Department stores Warehouse clubs Direct marketers Other retail channels Window treatment store sales by region and state Lowe's sales of wall/window fashions 7. FACTORS AFFECTING DEMAND (1977-2003) Building construction spending Spending by building type Housing completions and resales Housing starts/permits/factory-built housing Characteristics of new housing New homes sold by sales price Homeowner remodeling spending Prime window shipments by market Mortgage rates and personal income Household demographics Existing hotel rooms/new construction Recreation vehicle shipments 8. PLANT PROFITABILITY AND THE COMPETITVE ENVIRONMENT (1982-2003) Number of plants and revenues Payroll and material costs Plant profit margins Plant labor situation Material input price trends Capital expenditures Number of manufacturers by line Number of plants by state Ratios by plant employee-size Market shares by product category Leading company sales and profits 9. CANADIAN WINDOW TREATMENT AND WALLCOVERING MARKET (1992-2002) Canadian market sales for plastic shades and blinds, curtains/draperies, and wallcoverings Window treatment plant shipments and operating ratios Imports by product by country of origin Exports by product by country of destination Canadian housing permits/starts 10. COMPANY PROFILES CHF Industries Crosill Hunter Douglas Imperial Home DĂ©cor Group Levelor/Kirsch S. Lichenberg Miller Curtain Royal Window Coverings F. Schumacher Spring Industries If you wish to be alerted to any changes of this page, enter your e-mail E-mail: The AKTRIN Group of Information Centers is an international consulting firm fully dedicated to the furniture, textile and wood industries. 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